BRAND / BUSINESS DEVELOPMENT

 

Leslie Hard works with luxury brands optimizing sales, brand awareness and market penetrations. She is widely respected for her very real, down to earth approach to creating tailor-made business development strategies for her clients.

BRAND POSITIONING
– Market research
– Competitor Profiles
– Brand identity & mission
– Customer Profiles
 
PRODUCT
– Merchandising assortment & classifications
– Price point positioning
– Brand extension strategy
– Trend reports
 

BUYING CONSULTING

Leslie provides efficient remote buying service for stores unable to travel abroad for buying appointments. Being based in Milan, she offers services to store owners and buyers who need a seasoned consultant strategically positioned in Europe. This allows her to provide additional support in easing efforts during the buying process.

Her extensive knowledge of the United States, European and Canadian markets, sided with merchandising expertise in supporting luxury designer brands, Leslie wields a pristine eye for collection edits while masterfully assisting retailers in making the strongest seasonal selections possible.

SERVICES

– Appointment scheduling

– Attending and carrying out buying appointment

– Working closely with partners and brands to draft, review and finalize orders.

SALES/ DISTRIBUTION

 

– Showroom set-up
– Sales Support
– Extensive relationships with premier department and specialty stores globally
– E-commerce strategies

PHOTOSHOOT STYLING

Commercial Styling
Styling models for commercials, print, websites and apps. From coordinating shoots and selecting locations to handpicking wardrobe to choosing models, makeup artists and photographers.

Promotional Styling

Working with designers and businesses developing promotional materials such as product catalogues, print and digital, websites, EPK etc.

Merchandise Styling
Create displays of products for photo shoots.

Photographic Styling

Styling all photo shoots. Predominantly editorial, commercial and catalogue.